What's Popping

Media

Podcast drops, press features, skate footage, and everything else worth telling. Updated as it lands.

First Smoke of the Day — Episode 01
Podcast

Coming Soon

First Smoke of the Day — Episode 01

G sits down for the inaugural episode of First Smoke of the Day. Twenty years in cannabis, the partnerships, the lessons, and what's next.

New York Goes Live
Drop

Soon

New York Goes Live

East coast lockdown. The first New York drop is dated and the exclusive strain list is locked. Tap in to be the first to know.

Grizzly × G-Putt — Behind the Mary Jane Bear
Skate

Recap

Grizzly × G-Putt — Behind the Mary Jane Bear

The skate-meets-smoke collab that lit up the culture. Backstory, footage, and how the Mary Jane bear came to life.

20 Years In — Where the Brand Goes From Here
Press

Feature

20 Years In — Where the Brand Goes From Here

From Sherbinskis to Modernica to Diamond Supply Co. A short retrospective on two decades of building the bridge between cannabis and culture.

More dropping soon